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Thursday, 24 July 2014

Behavioural economics meets social marketing in Rotterdam

Great to hear that our presentation Behavioural Economics – Enemy or Friend of Social Marketing? has been selected for the European Social Marketing conference, taking place in Rotterdam this September. The presentation will include insights from the research and analysis that went into our chapter in the forthcoming Handbook of Persuasion and Social Marketing (more details to follow). Hope to see you at the conference.

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