Tuesday, 30 September 2014
Just back from the European Social Marketing Conference in
where Behaviour Workshops asked delegates the provocative question “Behavioural
Economics - Friend or Enemy of Social Marketing?” Thanks to everybody who came
along for joining in the debate - our slides, plus all the other conference presentations
will soon be posted on the ESMA site http://www.europeansocialmarketing.org/. Rotterdam
Overall, this was a thought provoking and stimulating get-together, with a wide range of interesting speakers and well attended with delegates from most European Countries, plus some from much further afield – including
Africa, New Zealand
and the .
Unsurprisingly, the largest contingent was from The Netherlands, where social
marketing underpins many interesting and well evaluated programmes such as JOGG
– an innovative programme that encourages young people (0-19 years) to lead
healthy and active lives. US
Coincidentally, the BBC todaycarries the news that Public Health England is urging children to drink waterinstead of sugary drinks – not just to stave off obesity, but also because of rising rates of tooth decay caused by all that sugar. No doubt, the Dutch JOGGers would approve – and we don’t have any excuses: every conference delegate came home with a handy JOGG water bottle!