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Thursday, 3 April 2014

Football in Pub Nudge for Beery Brits

Behavioural economics meets football in this variant of a classic Dutch nudge, combining two British obsessions: beer and football. No-one who has read ‘Nudge’ could forget the classic Schipol airport fly-on-the-urinal to aid straight-aiming in the Gents.  

But this variation on a theme was spotted whilst taking refreshment on a carfree walk in Kent, at The Pilot Inn, Dungeness. It’s anyone’s guess as to whether the landlord is well versed in behavioural economics, but it’s a great place to stop off on a walk, eat freshly cooked fish & chips and down a beer or two. As Elvis Costello might say, with this kind of helpful nudge, “My Aim is True.”